Reena and Ruchi, the sister duo behind Baise Gaba, united their shared passion for fashion, design, and the desire to bring a fresh perspective. With a keen eye for perfectly balanced color palettes, fabrics, and designs, they strive to enhance femininity while prioritizing comfort.

At the core of Baise Gaba's ideology is the intent to tell a story with every collection, seamlessly blending Rajasthani handcrafted techniques with in-house developed prints. This approach reflects the brand's commitment to preserving and celebrating the rich heritage of Indian craftsmanship.

The name "Baise" in the Rajasthani dialect means "outfit," while "Gaba" represents "clothes," encapsulating the brand's essence. Baise Gaba also focuses on sustainable and ethical manufacturing practices, supporting local karigars and artisans, and pushing the boundaries of contemporary women's wear - from traditional to casual styles, imbued with a sense of comfort and ease.